Today, Xbox announces its global partnership with adidas, celebrating the shared legacy of play, and announcing the first console-inspired sneaker collaboration to celebrate Xbox’s 20th anniversary.
The collaboration features the exclusive new adidas Originals — Xbox 20th Forum Tech — with Xbox sneakers, featuring translucent green details inspired by the release of a special edition for the launch of the original Xbox console. Halo: Combat Evolved In 2001, Microsoft marked the first generation of games. Adidas Forum Tech’s design symbolizes how we look at the history of Xbox, balancing nostalgia with modern technology, celebrating the last 20 years, and looking into the endless future of the game.
This is just the beginning of a partnership with adidas. Over the next few months, we’ll be celebrating our 20th anniversary with the launch of additional sneakers inspired by past and present Xbox console generations. This includes the first ever sneakers we can buy. Fans later this year. Follow @Xbox on Twitter Stay tuned for the latest drops and how to get your own limited edition sneakers.
This collaboration launches the global launch of “Always Played In”. The “Never Played Out” program celebrates the era of popular play over the last two decades, straddling sports, games, lifestyle, and the magic that happens when we all spend time playing. The game is intended to be played, so shoes are intended to be played from concrete to the sofa and beyond.
I’m looking forward to the debut titled “Launch Trailer” “Xbox adidas Originals-20 Years of Play” This celebrates the most popular era of play when the first Xbox console was launched in the early 2000s — skateboarding culture. Filmed and edited like a skate tape pulled directly from 2001, we follow a group of friends who skate, do tricks, and play some all day with Xbox 20th Forum Tech sneakers. I am. Halo: Combat Evolved With the original Xbox.
Thanks to the community for making Xbox the perfect place to play with family and friends around the world. We look forward to continuing to celebrate our 20th anniversary in partnership with you and adidas!