2022-12-03

Call it old crank if you want. But the “release date” in my time, also known as the “first day”, was the day the game was first sold to the public for purchase and play. Want to buy and play sooner rather than later, even if you don’t have the money? Sorry, we can’t: it’s not released yet! That’s literally what the word “unreleased” means. But in recent years, that simple, seemingly uncontroversial concept has somehow been twisted into a different meaning. I mean, whatever the publisher’s marketing department means. You can now buy and play certain games for the right price. These games say the publishers won’t have a “first day” for a few more days with a straight face. This cynical release date was actually a gamer’s holiday, something I was excited about and looked forward to as my first chance to play the long-anticipated game, but it was manipulative and, in some cases, completely It is deceptive to

To be clear, I don’t see much of a problem with the practice of releasing bundled editions of games at a higher price before making a cheaper standalone version available. I’m not into capitalizing on gamers’ enthusiasm to play first, but I have good reasons for doing so. It prevents the server from being overloaded by everyone flooding it at once so the devs can find it and find it. Fix the problem before most people start playing. This makes the game launch smoother for everyone.

My complaint is that the publisher doesn’t speak up about it and instead tells us the complete “alternative fact” about when the game was or wasn’t released. Nothing new. Fake release dates have been increasingly common for nearly a decade now, and most major publishers, including EA, Microsoft, Sony, and Ubisoft, have used this technique at some point. For example, to this day EA claims FIFA 23 didn’t release until September 29. Unless you “pre-ordered” the $150 Ultimate Edition, you had full access to all content three days in advance. Madden NFL 23 had a similar situation. According to EA, this he won’t be released until August 19th. But if you buy the $100 All-Madden Edition, you can start playing on August 16th…minus three?

Fake release dates have been an increasingly common practice for nearly a decade now.


I would argue that if you paid for and received a ready-to-play game, it takes the “pre-order” away from the “pre-order”. You’re just an old man buying games that are sold to virtually the entire world. These are examples of attempts to use marketing jargon to make you think you’re getting something of value by paying a higher price. Not to be confused with Usage) is just “early” compared to what the publisher has officially set as the release date.However, if the stated release date is actual Any reasonable definition of a release date is not “early” at all.that is real Release date. A later date is when people will be able to buy the same already released game without bundling it with extra stuff they don’t want to pay for. It’s the day the game is discounted to $70.

A similar problem arises from using terms such as “first day”. This becomes even more ethically ambiguous if you abuse the release date. “Play day one on Game Pass” was clearly intended as an incentive to sign up for Xbox’s other great offerings, and the only reasonable interpretation of that promise is It means you can play the game on the first day. It is open to the public. However, in some high-profile cases, that’s not what you get for the subscription fee. The date it appeared on Game Pass, the Premium Edition will be available to everyone starting November 5th for $100. Now available – but for those enthusiastic enough to pay $90, the actual first day was actually October 7th. If MLB: The Show 22 played on April 1, 2022, or we could have waited another four days for “Day One of Game Pass” to kick off on April 5.

The argument publishers rely on here is that this version The game – standard retail version without DLC or other bonuses – never released before that way, so this is the first day of that particular edition. I think most people would agree that it might satisfy a judge with a false advertising lawsuit, but it’s pretty obnoxious and grossly disingenuous for someone who just wants to play a game they’re excited about as soon as possible. .

Worse, things only get more confusing. What is the release date for Call of Duty: Modern Warfare 2? When I went to Activision’s website, it says it was released on October 28th. It is a multiplayer mode that was scheduled to be released on the 28th. It can be plausibly argued that Modern Warfare 2 was not. completely It’s been released until multiplayer arrived, but that doesn’t mean its release hasn’t progressed too clearly since the week before.

Admittedly, part of my job is to maintain a list of upcoming games and their release dates for review, so this cheating is especially frustrating. But if I’m confused, I’m sure fans like you are too. That’s not saying the sky isn’t blue and the water isn’t wet, or that the same badger is hungry and nibbles at your leg, but the wild badger is still securely in the cage. Same level.