Tuesday, October 19th, 2021

UK sales data show a good start for Switch OLED

Image: Nintendo Life

With a major hardware release from Nintendo last week, the Switch OLED model brought the first notable new version of the system since Lite in 2019. Many current Switch owners haven’t upgraded (for a variety of reasons, especially those who prefer docking play), but sharing the excitement about their shiny new device has made a pretty solid topic online. It looked like it was there.

GamesIndustry.biz Looking at sales data in the UK market, the results suggest that the new system is off to a good start. The numbers aren’t shown (of course), but the available statistics suggest that it’s very popular and probably a little better than expected a few weeks ago.

Last week, OLED models accounted for 70% of all switch sales in the UK. This is expected.Especially that surge means that it now accounts for 7% all Switch sales in the UK this year.It also shows an overall strong week for the family of systems and is undoubtedly helped by all the attention around. Metroid dread especially.

Last week also represented the system’s 14th best week in the UK market. By comparison, the March 2017 launch was the fourth best week. Not surprisingly, the top 13 weeks are all Christmas or “Black Friday” periods.

In particular, OLED numbers far exceed the 2019 equivalent Switch Lite launch.

This comfortably surpassed the 2019 Nintendo Switch Lite launch week. This is ranked as the 57th largest week for Switch.

Switch Lite was a slow burner for Nintendo. The Lite version has now accounted for about 20% of total switch sales since its launch in the United Kingdom.

Again, we’re relying on UK data at this stage, but we should see some numbers soon from Japan as well.

What are your impressions of the launch of OLED last week? Do you think you got off to a good start? Let us know in the comments!