Wednesday, December 8th, 2021

Ubisoft plans to create its own blockchain game to “enable more play-to-earn”

Ubisoft has just finished its second quarter earnings announcement. This is a bizarre event where relatively okay financial figures are overshadowed by the company being defensive due to delays, workplace complaints, and questions about free play. But one of the factors that seemed to satisfy both Ubisoft and investors was the blockchain debate.

Ubisoft’s future blockchain ambitions were mentioned both in its revenue release and several times during the call.As stated in the press release, Ubisoft Funding for blockchain game company Animoca Brands, Promotes as a “global leader in branded blockchain games” on its website.

Animoca’s current projects include Revv Motorsport, Revv Racing, and the upcoming game Formula E: High Voltage. All of these use the same token, called a “REVV”, to allow players to “own” digital assets and collect NFT in-game items. There is also a game called Sandbox, which is a virtual world full of NFTs called “Sands”.

In addition to funding Animoca, Ubisoft is a founding member of the Blockchain Game Alliance and has generally explored technology since the early days of development. CFO Frédérick Duguet specifically called blockchain a “revolution”. Everyone seems to be on the blockchain these days, what does this mean for Ubisoft games?

CEO Yves Guillemot confirmed on the phone that Ubisoft wants to invest in a blockchain company and create its own games organically.

“”[Blockchain] We believe that more players will be able to actually acquire and own the content, which will enable more play-to-earning and the industry will grow significantly, ”said Duguet. With blockchain, we are starting to have great know-how about how it can impact the industry and we want to be one of the leading players here. “

Blockchain, NFTs, and everything related to them are very controversial as they have received mainstream attention in recent years. Immeasurable environmental impactHowever, it is also due to the red alert level of fraud that is unique to the entire NFT business. If you’re still wondering what NFTs and blockchains are and why they’re upsetting people Verge has a great explainer here, While GamesIndustry.biz is open Disassembly focused on its own industry..

Duguet sought to stop this criticism by pointing out the importance of learning “environmental implications.” Ubisoft said it is still in the early stages of the investigation. But for a rough idea of ​​what Ubisoft wants to do to integrate blockchain monetization tactics into franchises such as Assassin’s Creed, Far Cry, Watch Dogs, and Tom Clancy games, see Animoka branded games. I can. future.

Rebekah Valentine is an IGN news reporter. You can find her on twitter @duckvalentine..