Friday, December 3rd, 2021

“The e-shop is too late”-Deku Deal Creator at Nintendo Switch Store Front

Image: Nintendo Life

Most fans will agree that Nintendo’s current switch e-shop can use some work. Sure, it serves its purpose purely from a transactional point of view, but at its core there are some obvious issues. Due to the layout, it is difficult to casually browse and find interesting new titles. User reviews were a feature until Nintendo decided that it would be better not to have an e-shop. Worst of all Catchy music.. The company has never been completely successful with online services, but given the fact that the huge number of games on the system are causing discoverability problems, eShop’s latest iterations are also its biggest.

Fortunately for us, that doesn’t mean that digital shoppers need to suffer during this generation. A fan named Michael Fairley has decided to step beyond what Nintendo does and put together an impressive and useful site to help Switch owners find the best prices for the games and hardware they need. rice field. Deku Deals Has become an indisputable gold standard for investigating purchases on the Nintendo Switch, so talk to Michael to discuss his site in more detail and head to Nintendo’s own efforts in the digital store frontspace. I thought it would bother me.


Nintendo Life: First of all, please introduce yourself.

Hi!Me Michael Fairy, And I have been running Deku Deals as a one-man project since 2018. I live in Seattle, Washington and have been a professional software developer for the last 10 years. In my spare time, I like playing video games, listening to podcasts, reading books, and writing code.

What was your experience doing Decdeal?

Performing a decdale is at the same time one of the most rewarding and most rewarding things I have ever done. One day I’m really proud of everything I’ve achieved on this site. The other day, I’m overwhelmed just by looking at my to-do list. But in general, I like to solve complex problems, and site users always keep me up, so let’s call it net positive.

If so, what were some of the unexpected challenges that surprised you?

Handling complex and messy data is one of the most complex parts of running DekuDeals. Some examples: Games that have a “2” in their name may display “II” or “Two” instead at some retail stores. The same game version may vary by region. The release date and name may be slightly different. In one example, there are actually two completely different games with the exact same name. We had to do a lot of work to get the automated tools to handle these types of situations (if we wanted to spend some time building features for our users).

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How does the current state of the site differ or is it consistent with the original vision?

When I first started the site, it focused narrowly on just a few features I personally wanted: Switch game wishlists and transaction notifications. Some of the main ways to go beyond that are all the search and recommendation tools for finding new games, the ability to track your collection of games, and the recently added PlayStation and Xbox.

How did the community reaction influence DekuDeals’ development plans?

Requests from DekuDeals users have had a huge impact on the site! It turns out that people have different tastes about how to buy video games. For example, some people don’t want to deal with cartridges and prefer to buy only the digital version of the game, while others are very interested in putting a collection of games on the shelves and want to buy only a physical copy. … so I added the option to filter the entire site by format. Similarly, children tend to have a lot of free time, but not much money. Swipe for your back Site section.

The biggest thing an e-shop needs for discoverability is to personalize the games that the e-shop recommends based on the games you play and put on your wishlist.

What were some of the most requested features from users of your site that you haven’t seen implemented in an e-shop yet?

The biggest thing an e-shop needs for discoverability is to personalize the games that the e-shop recommends based on the games you play and put on your wishlist. Steam does this really well. Everyone’s Steam homepage looks completely different, and it does a great job of guiding you to the game you’re probably interested in. In contrast, Switch eShop just shows everyone the same game, the same few categories in the same order.

How do you think Nintendo can improve the interface and usability of e-shops?

From an ease of use perspective, e-shops are too slow. The page takes longer than necessary to load, and even the animation isn’t running well. It’s also a bit ridiculous that if you put the console to sleep while the e-shop is open, the next time you turn it on, you’ll get an error message and the console will close.

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Why do you think Nintendo doesn’t repeat the design and functionality of the shop so much?

I think there are several reasons. 1) It’s not in their company’s DNA. Nintendo’s online service has never been better. And while Nintendo seems to be aiming to release the best they can, then don’t repeat it and improve. 2) Nintendo’s various regional offices operate independently. Each has its own website and there are completely different ways to browse the game online. North America, Europe, When Japan, All of these are completely separate from the eShop app on the console itself. This can lead to dispersal of attention, duplicate work, and siled data, preventing you from coming up with an amazing unified shopping experience.

I think it’s important that Decdeal runs smoothly, has accurate data, remains user-friendly, and people want to use it.

What are the new features and changes you are currently working on?

Adding PlayStation and Xbox to the site took six months of solid work. During that time, many things broke and we didn’t prioritize bug fixes or site maintenance. So I’m taking a little time to do it now. I think it’s important that Decdeal runs smoothly, has accurate data, remains user-friendly, and people want to use it. The work has some new features that should be ready in the coming months, but none are ready to be published yet.

What do you think about expanding the development of your site beyond one-person operations?

I have a lot of mixed feelings about this. Decdir, on the other hand, is my baby that I have put a lot of love and effort into. At the same time, this site will definitely benefit from more people working on the site, especially those with different skill sets than I do. It will probably happen someday, but I’m still not sure when and how I want to make that transition.

Last question: Which game have you been playing recently?

Metroid Dread — I love the Metroid series, flaws and everything else. Death Stranding — I recently got my first PlayStation and am trying out the best PS-only ones. Eye echo DLC for Outer Wilds — One of my favorite games (don’t confuse it with Outer Worlds!)


Thanks to Michael for answering the question — you can follow him on Twitter @michaelfairley.. Please be sure to see Deku Deals try it. It will cause both you to save and spend more money than you ever thought possible.