Monday, September 20th, 2021

Nintendo and Tencent launch Super Mario party and switch demos in China


© Nintendo

Nintendo and Tencent have always enjoyed a solid partnership in the Chinese market, and the sales of Switch consoles beat their competitors in the country. With official sales now exceeding 4 million units, we continue to work hard to expand our user base and increasingly enter the potentially huge market.

Daniel Ahmad, a senior analyst at Niko Partners and a popular social media figure, shared details of new promotions launched at IKEA and Holiday Inn China to promote the system and Super Mario Party. The game is a relatively new version in China and an update to an online multiplayer game launched globally.

In IKEA, some showrooms will be branded to give shoppers a chance to try this game. In the case of participating Holiday Hotel locations, the game will be played for free in the lobby, and the switch system can be purchased as an optional addition to the room. As Ahmed explained, promotional activities are particularly meaningful for the Chinese market.

It will be interesting to see how the Chinese market makes progress for the Switch and Nintendo more broadly; the initial signs are positive, and it is clear that if a partnership like this — together with Tencent’s distribution — pays off, it will It is very profitable.