Wednesday, December 8th, 2021

EA bosses say NFTs will be a future “significant part” of the gaming industry

Image: EA Sports

Recently, Ubisoft said it wanted to be one of the leading players in the world of video game-related NFTs (non-fungible tokens), and now that it has released its rival Electronic Arts, how to break into “play”. It states that it is considering. “Earn” market.

In this week’s earnings announcement, EA boss Andrew Wilson called NFTs and blockchain games “an important part of the future of the industry.” This is exactly what Ubisoft CFO Frédérick Duguet said earlier this week. “We believe this technology will enable more play-to-earning, allowing more players to actually acquire and own content, and significantly grow the industry,” Duguet said. I think.

However, EA Wilson added a warning note stating, “It’s too early to understand how it works.”

As some of you may know, NFTs are a unique version of digital assets. So, for example, a digital art piece (which can usually be shared indefinitely) can be “tokenized” as a way to make it unique. The token acts as a kind of certificate that cannot be copied. This means that you can sell NFT assets with this reliability at a later date.

There is no doubt that Ubisoft and EA will be joined by other publishers looking to take advantage of this approach. With this approach, players can earn cryptocurrencies by playing the game. Sega has already announced that it will start selling IP-based NFTs.