Before Netflix, Spotify, and others succeeded in adopting a model of streaming media content to users through subscription-based services, the Xbox Game Pass was set to begin its life as a video game rental platform. ..

Talk to British GQSarah Bond, head of the Microsoft gaming ecosystem, explained that the Xbox Game Pass may have looked quite different in the first place. The studio’s decision to launch as a streaming-based subscription service was partly due to the success of other companies using the model. The rental service codenamed Arches has been replaced by a game subscription service known as Game Pass.

It also helped incorporate another phenomenon in the industry: games are making more money. “75% of the game’s revenue came from the first two months of its release,” explains Bond. “Currently, it’s been spread over two years.” Game Pass allows companies to offer the game itself at a price that’s appealing to players, but expansions and other post-release transactions are still worth it. ..

Bond further revealed that the idea of ​​a video game subscription service first encountered strong resistance from publishers who believed that the Game Pass would reduce the value of the game. When Xbox first released Game Pass in June 2017, it released some low-risk older games that publishers allowed access to the studio to test how profitable the service really was. Did.

According to GQ, Xbox found that engagement from players exceeded all estimates. This is a factor in the release of the Xbox Studios project Sea of ​​Thieves to the platform, as well as to a wider range of retailers, with continued success. So far, we have encouraged the release of all new first-party games to the service and are gathering the support of publishers.

28 Best Xbox Game Pass Games

Earlier this year, Microsoft CEO Satya Nadella confirmed that Game Pass had attracted more than 18 million subscribers. Subsequent reports from Microsoft suggest that growth slowed into 2021, but the company has strong November game passes such as Forza Horizon 5, It Takes Two and GTA San Andreas. The lineup will improve the situation.

Jared Moore is a freelance writer for IGN.You can follow him twitter..